Digital Video Production and Online Business Models

Dates: May 3rd (2am-10am, ~ hrs)
Instructor: Eric Klassen
Price: $490.00
Max Students: 24
Location: Rich Media Institute - Los Angeles - 525 Venezia Avenue, Venice, California, 90291 (map) Rich Media Institute - Toronto - 156 Augusta Avenue, Toronto, Ontario, M5T 2L5 (map)

Description:

Digital video production and distribution continues to evolve at a blistering rate. There is a growing need to understand digital production techniques and effective online business models. Entrepreneur and USC creative media teacher, Eric Klassen, will demonstrate non-linear editing techniques and important compositing practices. You will learn about online distribution and merchandising, the online business models that work, and how to find a paying audience. The class uses Adobe’s CS3 video production tools, but the techniques and strategies can be applied using any video production package.

Who this course is for:

People interested in digital video production, leveraging proven online business models, and getting paid for a finished product.

Course Outline

Day 1:

Introduction

    The Changing Landscape of the Digital World
    What’s Working, What Isn’t
    The Global Realities

Part I: Business

    Understanding Online Marketing and Distribution
    Televisions and Monitors Meet
    Who and Where is Your Market?
    How does Your Market Find You?

    Effective Viral Distribution Strategies
    Finding Your Niche
    Case Study - The Secret vs. You Can Heal Your Life

Online Business Models

    T21 Century Merchandising

    Being Ready for Launch
    Getting Recognized
    Getting Paid
    Case Study – Vividas vs. Apple TV

Online Realities

    Compelling Content
    Entertainment or Information
    The Real Value of Viral Success
    Afterworld vs. Compelling Information
    Day 2:

    Editing Techniques
    How the Mind Edits Constantly
    Maximizing Your Footage
    Using Media Libraries

    Getting Around Limitations
    Most Common Effects
    How the Edit Splits Actuality - Demo

Basic Compositing

    Layers

    Alphas
    Mattes
    Masking
    Virtual Cameras
    Bringing a Still Image to Life - Demo

Editing with Sound

    The Four Layers of Sound
    Finding Royalty Free Music and Sound Effects
    Creating Powerful Sound Designs
    How Sound Influences Visual Decisions

    Editing to Rhythm - Demo
    Thinking Like Sound Waves - Demo

Working with Sound Tools

    Immediate Sound Recording

    Fixing Common Sound Problems
    Voice Over Fix - Demo

Green Screen Compositing (Keying)

    Proper Shooting Techniques
    Masking

    Clipping
    Final Compositing
    Exporting With and Without Alphas

Editing to Tell a Story

    Controlling Idea

    Object of Desire
    Conflict
    Struggle
    Arc

Final Exporting and Creating a Web Channel

    DVD Style Interaction
    Creating an Animated Menu
    Seamless Exporting to Interactive Flash Video File

Wrapup + Q & A

Computer Policy:

To keep prices this low, all training is bring-your-own-laptop (we provide power and wireless internet access).

Refund Policy:

Refunds are permitted prior to 14 days before the event, less a $25 administrative fee. Regrettably, due to venue capacity, we can not permit refunds within 14 days of the event.
All students receive an RMI Certification in this topic at the end of the course. RMI Certificate

All students receive an RMI Certification in this topic at the end of the course.

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