Description:

This one-day training will explore the latest trends in online marketing and advertising, including terminology, features, strategies, business models, tools and technologies, as well as successful case studies. Rich media projects, online video ads, search engine advertising, e-mail marketing, advergames, mobile marketing, blogs, and podcasting represent some topics covered during this intensive course.

New media is completely changing the advertising industry; TV is slowly being replaced by IPTV, radio by podcasting and newspapers/magazines by their digital counterparts. The era of passive, interruptive commercials is in steady decline. Consumers now want to fully interact with brands and eventually being in control of communication. Not surprisingly is the huge popularity of user-generated content in recent days.

Based on this new communications landscape, the online marketing and advertising course offers attendees an industry-wide view of the latest developments in this fast-paced arena: rich media projects, online video ads, search engine advertising, e-mail marketing, advergames, mobile marketing, blogs, and podcasting are some of the topics that will be covered throughout thecourse. Also important is to comprehend the basic terminology as well as required tools/technologies to effectively put ideas into practice.

By the end of this course, attendees will acquire substantial knowledge to initiate online projects capable to engage a new generation of consumers. Attendees will receive a soft copy of the lecture, containing numerous case studies and online advertising-related links.